Dani Wales rose to fame in the interior design industry after earning her title as one half of the “Power Couple” on The Block in 2012, and again on The Block All Stars in 2013 with her partner Dan Reilly. Appearing on the hugely successful renovation program, “was the biggest turning point in our lives… it affirmed what we wanted”.
Dani used her celebrity profile from The Block to launch into a dual career as interior stylist and online journalist and has since become the founder and editor of and Basic Habitat. Originally from Townsville, after four years in the finance industry Dani had discovered her passion for interior design and real estate, and realised, “this is what I’m supposed to be doing”.
After The Block All-Stars finished filming, Dani and Dan decided to take some time off and bought a home in Seddon to renovate for themselves, on their own terms. Dani is also a co-host on Ten’s newest home and lifestyle series Healthy Homes TV Australia.
Thanks to her success on The Block people often contacted Dani asking her for interior styling advice, so she decided, “to give this blogging caper a bit of a go”. Dani says that you can’t beat, “the ease and accessibility of online media. It’s always changing, everyday… there’s a world of resources at your fingertips”.
Her latest venture, Basic Habitat, is in recognition of what she’d seen customers buy and respond to on her previous blog. “People were buying marble pieces and copper pieces, basic items that were trans-seasonal”. Wales says that she’s noticed customers are increasingly interested in buying simple, statement pieces that are enduring and well-crafted.
Dani’s passion for minimal design with Scandinavian and Japanese influences sees many international producers on our product list, as they best represent the idea of quality and elegance over fad. Dani’s delighted to showcase this array of products that she loves, and says “you won’t find anything available in the shop that we wouldn’t happily display in our own homes”.
Dani loves beagles, architecture, coffee and RnB phat Fridays.